There are recommendations and then there are RECOMMENDATIONS and then, for the majority, there are no recommendations. It isn’t easy to enter in to the world of LinkedIn recommendations without knowing the way.
There is an art of recommendations and then there is a culture around it. At IA, we are artists and there are many others, many are career coaches.
Here is our unique wizardry on recommendations. I would like to hear what you think about it. We teach this methodology in our LinkedIn training.
Pick the right person – only request recommendations from people that you actually had business dealings with. Good idea is to look at successful projects and who else was involved. Job titles are important, so are company names. Pick people that you could recommend as well.
Tell them what they might cover – Suggest a specific project. “You might say something about the Marketing database conversion we did last year. A couple of statistics and something about how I helped make it successful is all it takes. I will return the favor if you like. Thanks a lot!”
Return the favor – you will be automatically asked/encouraged to reciprocate. In most cases, you will want to do this, especially if you picked the right person in the first place.
“Bob and I worked on a data conversion project in 2003. We has 12 cities to convert from .Net to MySQL in a month. Bob made sure the project got done right. We have worked on other projects together as a result.”
“Tony worked for me as a Sr. Account Manager at Sprint for 2 years. He worked with 10 of the top 40 accounts in Colorado. He always exceeded goals and made those around him more successful in the process.”
“We hired Mike to train our team of 30 outside sales reps. On LinkedIn. Mike delivered a vibrant program with play by play instruction that has already helped our team open new doors and close new deals.”
Look at this as a place for testimonials that you might use elsewhere in your marketing. Note that the testimonial text from others is not searchable using LinkedIn keyword searches.
As a result of being recommended and recommending others you now have links to and from other the LinkedIn profile of others that you personally selected. This is a sort of super-connection between you. You have increased your visibility in the LinkedIn world and in the Google world.
Look at the 100+ recommendations on my profile at: