The coaching and training provided by Integrated Alliances puts this vast accumulated knowledge into the minds of clients and into action with as much or as little help as possible. In IA’s coaching and campaign services, clients learn insider secrets from deep in the LinkedIn trenches.
The coaching is very intimate using video and screen shares so it is most effective. It starts with profiles and settings as they pertain to running LinkedIn campaigns.
Coaching on targeting help clients find the highest quality targets possible using the most advanced searches possible. The targeting also filters out undesirable targets that get caught in searches. Much time is spent on the strategies that can be adapted over time.
Based on what IA finds out, an individualized LinkedIn campaign strategy and implementation plan is developed. It may also take into account many aspects beyond LinkedIn including partners, employees, events and more.
IA teaches clients what they need to know about LinkedIn.com, filling in the gaps in their existing knowledge. Key LinkedIn.com topics include profiles, settings, Inbox, basic searching and content.
Campaigns require LinkedIn Sales Navigator Professional ($80/mo). The free version of LinkedIn.com does not have the search options nor the capacity to perform campaigns.
IA teaches clients what they must know about the Sales Navigator platform as well, particularly advanced searching and data-oriented functions so it can serve as a CRM or integrate with a CRM tool.
To help, IA provides 3 carefully crafted self-help LinkedIn InfoGuides (4 pgs ea) to help clients optimize their profiles, understand Sales Navigator and learn about LinkedIn campaigns.
Coaching Service for “Do It Yourself” Campaigns
IA provides a “Do It Yourself” coaching service that teaches clients how to implement their own LinkedIn campaigns. IA teaches the ins and outs of the behind the scenes LinkedIn campaign process. This is ideal for those who enjoy learning, enjoy this type of work, have little budget or have help.
DIY campaigns can be operated internally by the client (user) or by another, like a helper, employee or vendor. IA supports each of these scenarios with a DIY Campaign Coaching service where the client is 100% in control of everything (detailed here).
Schedule a call to talk about Do It Yourself Campaigns.