Integrated Alliances LinkedIn Campaign Targeting
Integrated Alliances LinkedIn Connector campaign targeting utilizes the power of Sales Navigator where Lead Builder searches are rich in functionality. This is a primer on the targeting strategies and the search filters used in the campaigns. The details are specific to each client.
This is the Sales Navigator Lead Builder Screen:
There are over 20 filters with 100’s of options in Lead Builder and Integrated Alliances is a master at knowing which are best for each client. The searches are created and refined in the early 1-on-1 coaching calls.
The most useful filters for campaigns are typically:
- Geography (or Postal Code and Distance)
- (Job) Title
NOTE – Job Titles and Keywords are used in close coordination with one another.
Important Lead Builder filters that are sometimes used in campaigns include:
- Company Headcount
- Years of Experience
Popular Lead Builder filters that are NOT used in most campaign targeting are:
- Seniority Level, Company, Function, Tags (buggy), Groups, Years at Current Company, Years in Current Position, Company Type, Member since