Integrated Alliances LinkedIn Campaign Targeting

Integrated Alliances LinkedIn Connector campaign targeting utilizes the power of Sales Navigator where Lead Builder searches are rich in functionality. This is a primer on the targeting strategies and the search filters used in the campaigns. The details are specific to each client.

This is the Sales Navigator Lead Builder Screen:

Screenshot 2017-09-18 16.50.04.png

There are over 20 filters with 100’s of options in Lead Builder and Integrated Alliances is a master at knowing which are best for each client. The searches are created and refined in the early 1-on-1 coaching calls.

The most useful filters for campaigns are typically:

  1. Relationship
  2. Geography (or Postal Code and Distance)
  3. Industry
  4. (Job) Title
  5. Keywords

NOTE – Job Titles and Keywords are used in close coordination with one another.

Important Lead Builder filters that are sometimes used in campaigns include:

  1. Company Headcount
  2. Years of Experience

Popular Lead Builder filters that are NOT used in most campaign targeting are:

  • Seniority Level, Company, Function, Tags (buggy), Groups, Years at Current Company, Years in Current Position, Company Type, Member since