Integrated Alliances LinkedIn Connector PLUS Campaign Service
The Integrated Alliances LinkedIn Connector PLUS Service is ideal for busy executives and entrepreneurs who want to be less involved in their campaign operations. It is ideal for clients that want to primarily focus on Linkedin in their marketing operations.
What makes this campaign service different from the others?
Connector PLUS provides the most in pre-connection screening, post-connection screening and post-connection message sending.
What education and coaching services are included?
The Connector PLUS Service provides “fill in the gaps” coaching on LinkedIn.com, Sales Navigator and campaigns. As there are more services provided, there is more to be trained on, e.g. approving new connections. It relies less on InfoGuides and videos and more on live 1-on-1 coaching sessions.
A wide range of additional topics are available including other social media platforms, tools, services and time-savers. As a result, this is also the most costly campaign service offered.
How does the campaign targeting work?
Targets are determined in the coaching sessions and it is dynamic, adaptable over time. A 6-month targeting plan is implemented one month at a time allowing targeting adjustments to be made along the way. Industries are targeted individually from LinkedIn’s long list of options. This is much more granular than the industry “blocks” used in the other Connector services. See targeting details.
What is the invitation sending level?
Connector PLUS invitation sending is “medium-level”, with 400-500 invitations sent to new targets each month. This is a nice steady level for most clients.
How much screening is provided?
Connector PLUS provides extreme screening. Targets are pre-screened for photos before being invited to connect as with the Connector service.
Connector PLUS adds two extra levels of target screening. New connections are re-screened before they are put on the client’s Google sheet then clients approve new connections for message sending operations.
What post-connection message sending is included?
Connector PLUS provides the most in post-connection message sending, with up to 3 messages sent to “approved” connections. All 3 messages are written to be aware of one another. They display well in the LinkedIn Inbox where they are seen together.
What is the client responsible for?
Integrated Alliances’ campaign duties are in getting clients connected with top targets, screening them at several stages and populating and managing the Google sheet. Up to 3 messages are sent until the process is complete and the new connections become the client’s responsibility. They may choose to send LinkedIn messages, email, call or use any other method of communication.
In a little more detail…
What campaign management help is provided?
A Google sheet is provided to help clients manage their campaign operations. It tracks new connections, approved connections, responses and leads (including email addresses and phone numbers). The Integrated Alliances team populates this data and clients use it to approve new connections for message sending.
What does it cost and how long is the commitment?
Connector PLUS is $1500 to get started and it includes extra coaching not provided in the other services. The monthly campaign fee is $750 and it has a 6 month minimum commitment, when it converts to a month to month service.