Navigating LinkedIn Curriculum

The full Navigating LinkedIn curriculum is delivered in a 1/2 day workshop of a multi-part webinar program. These are the topics covered in detail.

Shorter programs pull from this curriculum to create a concise experience that is customized specifically for you.

Overview of the LinkedIn – to date, today, the future

• LinkedIn.com, Sales Navigator, mobile
• Content, articles, posts, video

LinkedIn.com update

• LinkedIn profile updates and setting changes
• New LinkedIn.com searching

Introduction of Sales Navigator

• Sales Navigator searching for new prospects and partners
• Sales enablement functions in Sales Navigator – tags, leads

Engagement on LinkedIn

• Through the LinkedIn Inbox
• With content and thru social interaction

LinkedIn campaigns

• Preparation for campaigns
• Targeting just the best prospects
• A connect and message approach

Tools to help save time, effort, money

• Google, other cloud services
• SaaS software services, browser extensions

Get started, re-educated, re-ignited

• LinkedIn InfoGuides for self-help
• Coaching services for busy executives
• Training programs for employees, sales teams
• Done For You services that take the load off of you