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The full Navigating LinkedIn curriculum is delivered in a 1/2 day workshop of a multi-part webinar program. These are the topics covered in detail.
Shorter programs pull from this curriculum to create a concise experience that is customized specifically for you.
Overview of the LinkedIn – to date, today, the future
- LinkedIn.com, Sales Navigator, mobile
- Content, articles, posts, video
LinkedIn.com update
- LinkedIn profile updates and setting changes
- New LinkedIn.com searching
Introduction of Sales Navigator
- Sales Navigator searching for new prospects and partners
- Sales enablement functions in Sales Navigator – tags, leads
Engagement on LinkedIn
- Through the LinkedIn Inbox
- With content and thru social interaction
LinkedIn campaigns
- Preparation for campaigns
- Targeting just the best prospects
- A connect and message approach
Tools to help save time, effort, money
- Google, other cloud services
- SaaS software services, browser extensions
Get started, re-educated, re-ignited
- LinkedIn InfoGuides for self-help
- Coaching services for busy executives
- Training programs for employees, sales teams
- Done For You services that take the load off of you
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